PROBLEM
Meta's official API closes a conversation 24 hours after the customer's last message. Past that, only paid templates — and the sales team has no idea the clock is running. Leads go cold in silence, template costs climb unnoticed, and nobody can say which agent let the conversation drop.
WHAT I BUILT
A full CRM on top of the official API: real-time radar of conversations about to blow the window, per-conversation cost (Meta spend plus template spend), a live ranking that rewards fast replies and closed deals while penalizing abandoned leads, multiple agents on one number with routing, transfers and unbroken history, and 39 permission levels across agent, supervisor and owner.
RESULT
A live product with three tiers (Basic, Pro, Enterprise), contact migration with history and tags preserved, a reply copilot on Pro, and ERP integration plus custom automation on Enterprise. It runs in the phone browser so the team can work from anywhere.
WHAT IT DOES
- Real-time 24h window radar
- Per-conversation cost: Meta + templates
- Live agent ranking
- Multi-agent on a single number
- 39 permission levels
- Contact migration with history
- Reply copilot (Pro)
- ERP integration (Enterprise)